Sublimation with Profit Fundraising Part 2

Thanks to everyone that attended my webinar last week on using Sublimated products for Fund Raising.
Here is the video:

Knowing your cost is the first step to “Sublimation Profit”!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Sublimation Profit with Fund Raising Part 1

One of the untapped markets for Sublimation Profit is through Fund Raisers! Every organization, club, school and sports uses fund raisers every year. Most are very dull and low value.

Here is my article, published a few years ago.

Orginal PDF version: fundraising

“If everybody minded their own business,” the
Duchess said, in a hoarse growl, “the world
would go around a great deal faster than it
does.”
—From Alice’s Adventures in Wonderland by Lewis Carroll.

If you’re not minding your own business, then you’re losing
out on selling sublimated products to an untapped market
that is literally all around you. That market is fundraising.
Usually the domain of worn-out products like wrapping paper,
candles, popcorn or candy bars, fundraising has turned to sublimated
products as an exciting and welcome change of pace. With
so many fundraisers around, organizations need something that
is high value and unique. So how do you do it?
For those new to this process, what is sublimation transfer? It is a
high-value digital decorating technology. Using an inkjet printer with
special inks and a heat press, you can put images on thousands of
products, including mousepads, coffee mugs, purses, apparel, jewelry,
even floor mats. There are no minimums and no setup requirements,
and results are only minutes away. Products can be mass-produced,
partially personalized, or completely customized to a client’s needs.
Products can be sold individually or in packages.
Success with sublimation is determined by proper training, the
right equipment and, most importantly, expert support and advice
from a supplier that specializes in digital decorating.

WHY CONSIDER FUNDRAISING
Fundraising is selling your products to a group or organization
(school, church, clubs, etc.) at a wholesale price. The organization
gets paid for their selling and promotion efforts—and you get a
sales force. Your company’s name and products will get promoted
within your community, and, further, you’ll be establishing relationships
with organizations that potentially need other products such
as name badges, plaques, signage, etc. One of my top tips (found
at the end of this issue of The Sublimation Almanac) is to always
provide a way for folks to refer business back to you. You should
always place your contact information on the back of your
fundraising products so that you can build additional business.
People like to purchase special things for themselves, friends
and loved ones. With the explosion of digital cameras, consumers
are looking for ways to use their digital images. The sublimation
transfer process produces photographic-quality gifts that make an
excellent fundraising opportunity. Putting all this together is a great
win-win-win for you, the organization and the consumer.
What’s in it for the fundraising organization? I have three
children and have endured many dull fundraisers that required
devoting tremendous effort to boring products. Most fundraisers
are worn out, lack any excitement or fun, and offer poor returns
to the organization. My kids sold cheesecakes this year that could
only be delivered on Oct. 31. My wife was not happy with the
inconvenience of having to refrigerate a bunch of cheesecakes
until we could deliver them the next day. Sublimation offers a
unique attention-getting fundraiser that provides an incredible
array of high-value, customized products that can be promoted
with no upfront money, waste or inconvenience. If you’re local
to the organization, you can promote the fact that the money is
being put back into the community.

FIND A GROUP, MAKE THE SALE
Alan Farb, the associate editor of The Sublimation Almanac,
asked me, “Where are the untouched opportunities for digital
decorators?” Without a doubt, it is fundraising. Think of all the
organizations that need to raise money: schools, sports, cheerleading,
clubs, churches and charities. The list is amazingly long.
Marshall Wittman, inventor of the BallStars system, was one of the
first to target sports organizations for fundraising. Although not
sublimation, the BallStars system allows you to produce custom
imprinted photo sports balls and other products. It makes an
excellent complement to sublimation.

Make the fundraising pitch. Once you have identified a fundraising
prospect, you will need to obtain the decision maker’s contact
information. An excellent resource for finding and contacting
a decision maker is the STM (Sublimation Target Marketing)
Sports, Schools and Religious target modules.
Put together a sales kit to send the prospect that includes at least
two imprinted items that have been customized with that organization’s
photograph, logo or graphic (usually found at the organization’s
website). A cover letter should be written explaining
the benefits of your fundraising idea and asking for permission to
meet with them to answer their questions. My company, Conde,
makes available a copy of our unbranded Partner Catalog that
highlights all of the available products; include this in your sales
kit. This catalog can/should be personalized with your company
information. Check out the fundraising resource section of my
website where you’ll find lots of resources that are mentioned
throughout this article.

Call your prospect and ask to meet with him or her. Try to
find out details of fundraisers that the prospect has previously
participated in to better handle questions and/or concerns. Ask the
organization what the past profits have been and how you should
easily exceed those. Show potential fundraising gift ideas along
with supporting promotional posters and forms, and also discuss
the differences between inside and outside campaigns based on
the information mentioned below.

THE RIGHT FUNDRAISER CAMPAIGN
My suggestion is to promote two different strategies to the
organization: selling inside and selling outside. Inside campaigns
focus on folks affiliated with the organization; outside campaigns
target those not directly affiliated with the organization.
First, selling inside the organization.
This type of campaign is much simpler, but limits the number
of potential customers. Create an exciting design using a graphic,
team photo, church or school picture, custom text or whatever
makes an impact. Next, select a group of appropriate products
and imprint them with your design. Present your products to the
organization and have them select one or more to offer during the
campaign. Once chosen, the selected products can be made available
for placing orders and collecting money. A sales flier to hand
out, as well as an e-mail, will help promote the fundraiser.
I see at least three choices regarding product strategies:
1. Offer a single product like a license plate.
2. Offer multiple product choices such as a bag tag, hoodie
sweatshirt or floor mat (with three different price points).
3. Offer product bundles such as a lapel pin, key chain or coffee
mug. The possibilities are endless.
A soccer team, for example, could be offered a $39 product
bundle consisting of a license plate or frame, round light switch
plate cover and round key chain. The organization’s cost of $27
(30% discount) gives the organization a profit of $12 and you a
profit of $18 (assuming your cost of about $9, which includes
product, freight, paper and ink).
There are many great product ideas for selling inside an organization
(see Case Study): heat-applied patches, trailer hitch covers,
license plates or frames, pillowcases, light-switch plates, bookmarks,
tote bags, towels, bag tags, stadium cushions, door hangers, Unisub
jewelry, Unisub puzzles and coasters. Check with your supplier
for substrate possibilities and their costs. Remember to work the
math to ensure that the product will support a 30% discount to
the organization.
As an example, St. Vincent de Paul School needed money for
a national robot competition, Best Robotics Inc. (www.bestinc.
org)—I highly recommend getting your school involved with
this activity. A license plate, car flag, bookmark and dog tag were
made. These samples were displayed at the school along with an
order form and take-home sales flier. Orders were collected and
processed and products were distributed later. A basic design using
the event’s logo was imprinted onto the selected products (no
individual customization was provided).
Second, selling outside the organization.
Fliers and order
envelopes serve
as fundraising
promotions and
calls to action for
ordering items.

A SIMPLE PLAN
To make all this simple, I have created various customizable
packet templates and built a non-branded and free website for image
upload. The website was open for beta testing back in December
Creating a spot on your website, or working in conjunction
with a photo-gifts specialist, allows individuals to place
orders online.
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to a handful of select customers. CorelDRAW is needed for customizing the packet
templates, as well as a color laser printer for printing them. I suggest the Okidata 5000
series Color LED printer, as it has a straight-through paper path for heavy stocks. It also
does a great job with transfer paper.
Product choices, again, are overwhelming. I see three strategies:
1. Offer a single product such as a license plate.
2. Offer product choices that are the same price (e.g. mug, checkbook cover and a
tote bag).
3. Offer more than one packet with different price points (e.g. $9, $14 and $24).
There are many great product ideas for selling outside an organization: pillowcases,
Christmas ornaments, dog tags, purses, tote bags, checkbook covers, glass cutting boards,
serving trays, ceramic plates, tile boxes, key hangers, coasters, T-shirts, mugs, water bottles,
pet mats, key chains and puzzles.
The popularity of product choices may be determined by the season and other special
occasions such as Valentine’s Day, Easter, Mother’s and Father’s Day, homecoming and
graduation. With the organization’s help, you will need to select which products to offer.
Karen Robinson, senior sales consultant at Conde, comments, “When dealing with
school groups, they need to be careful not to make enemies among the various groups
and organizations. I tell my clients to offer each group within the school about five items
that will be theirs exclusively within the school. With several groups selling five different
items each within the same school, they will not compete against each other for sales,
and our client will have an opportunity to sell more.”
The possibilities of connecting sublimation with fundraising are truly endless. How
about putting children’s artwork on a cutting board? Or a tile mural with donors’ names.
Kimberly Reynolds, author of Fundraising Success (www.fundraiserhelp.com), notes, “Two
major factors for failure are: low-quality merchandise and repeating the same worn-out
fundraiser.”
I hope you can see that digital decorating with sublimation and the strategies outlined
here are excellent ways to provide organizations with exciting products that put cash in
your pocket and theirs.

Picture frames and stadium cushions are but two
of the hundreds of potential sublimatable items
fundraisers use to elicit a spirit of group camaraderie,
along with generating funds for additional
organizational uses.
Fundraising
Opportunities
Sublimation puts targeted
clients in good company.

Targeted materials for
various groups sublimators
can target.
Name badges for schools,
clubs and other organizations
are inexpensive to produce
and offer great margins.

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Calculating Sublimation ink cost with your GX7000, GX e3300n and GX5050N

Knowing your cost of sublimation printing, I think is critical for several reasons.

1. Are you making profit or loosing money?
2. Are you getting your money’s worth from your sublimation carts?

I have produced two videos that will provide you everything you need to calculate your cost of printing with your Ricoh sublimation printer. That includes: GX7000, GX e3300n and GX5050N printers.

My method is simple. Document your starting and finishing ink levels for your print job. Then, do the math based on your cost of ink.

Here is the math video for calculating the cost of printing:

Here is the video for determining the ink levels:

Knowing your cost is the first step to “Sublimation Profit”!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Conde’ Mug Paper is More Sublimation Profit!


Sometimes the best ideas are easy to miss.

I have been doing sublimation mugs for at least 18 years. Only two years ago, it occurred to me, that if I pre cut the mug paper, it would save a lot of time and labor. Also, I am left handed, so cutting paper is a challenge.

So, I created two sizes of paper, one for 11 oz. and one for 15 oz. mugs. We use our famous Dyetrans paper.
You place the paper in your tray and then go and add a custom paper size in the driver. What could be easier?

Here is a video about the product:

Here is the video showing you how to define a custom paper size for the Ricoh printers (GX7000, GX5050n, GX e3300n). For other printers, it is about the same. Call for help as needed: 800.826.6332 option 2

Here is the links for the product:

11 oz Dyetrans Sublimation Mug Paper

15 oz. Dyetrans Sublimation Mug Paper

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Sublimation Mugs and More equal Profit!

Here is a great video that really gets your imagination going! Sublimation mugs are one of the oldest and best gifts for both personal and business occassions.

There are now many different sizes, shapes and colors.

Selling prices range from $9.95 to $19.95 for your standard 11oz to 15oz ceramic mugs. You can usually get more if you upgrade your mug design with words or better yet a great design template say like “World’s Greatest Dad”.

Take a look at the possibilities.

If you have a store front, I reccomend you photograph each mug you do and then display these images on a photo frame. This will really get folks excited about the possibilities.

My Dad recently retired after 50 plus years of practicing Veternarian medicine. So Dogs and Cats are everything to me.

Well, it turns out that the Pet Market is just about the best market for personalized products that exist!

Why? Follow the money! Yes, many folks with pets will spend the money on Sublimation products for their pets.

Conde has an incredible family of sublimation mugs and more!

The Dyetrans GX7000 or e3300n printers do a great job.Take a look at this video:

And that leads to Sublimation Profit!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Fleece Photo Blankets Make Great Gifts

These blanks are perfect for that new baby. Measuring 29″ x 39″ they are large and soft.
Conde’ print services have the equipement to print and press these.

Take a look at this video:

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Sublimation Wood boxes Make Great Gifts for Mother’s Day


Wooden gift boxes with sublimation tiles are one of the nicest and highest value gifts you will find. They make great Mother’s Day and Wedding gifts. They are simply to make and sell for $39 and up depending on the kind of box and size of tile.

The Dyetrans GX7000 or e3300n printers do a great job.

Take a look at this video:

And that leads to Sublimation Profit!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Sublimation Pet Products are the Cat’s Meow!


My Dad recently retired after 50 plus years of practicing Veternarian medicine. So Dogs and Cats are everything to me.

Well, it turns out that the Pet Market is just about the best market for personalized products that exist!

Why? Follow the money! Yes, many folks with pets will spend the money on Sublimation products for their pets.

Conde has an incredible family of sublimation products that is guaranteed to make any pet owner happy.
Things like: Unisub pet tags, Dyetrans collars, leases, pet mats, dog and cat bowls and so forth.

I suggest that you contact local pet groomers and set up a Point of Purchase display and take orders. Give the Pet Groomer a cut of the profit. What could be easier! Some folks will want just a name while others will want a photo of their pet.

The Dyetrans GX7000 or e3300n printers do a great job. For the Dog bowls, you will need a small oven with the Dyetrans wrap.
Take a look at this video:

And that leads to Sublimation Profit!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Sublimation Towels Are Just the Ticket for Sublimation Profit!


Sublimation towels make great event gifts. Think of all those outdoor activities. Golf, Baseball and family reunions. Conde provides two different types of Sublimation Towels: Dyetrans and Image.
Dyetrans are polyester on the print side and cotton on the other side. These come in several different sizes. Image towels have a polyester strip for your image and the rest is 100% cotton. They come in several colors.
Any towel can be ordered with a grommet for sports use.

Take a look at this video:

And that leads to Sublimation Profit!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts

Unisub Ultra Gloss Sublimation Plaque

Spring is here and so are lots of Plaque opportunities. Think of all the spring time activities from Sports and cooking.

Get involved in your community. Look at all the calendars like your Chamber of Commerce.
Call and let folks know what you can do.

Here is the Unisub Ultra Glosss 3d plaque. It is a base with an attached piece of sublimation metal. A standoff gives the 3d effect.

Templates are available at www.conde.com

Take a look at this video:

And that leads to Sublimation Profit!

Let me know what you think!

For more information, check out the following resources:

Conde TV Great Resource For Conde’ Training Videos
Conde’ Web Site
Conde’ Blog Site Great Resource For more posts